Empire Petroleum is a leading motor fuels distributor of top brands including Shell, Sunoco, BP, Chevron, Texaco, Valero, Gulf, Marathon, ExxonMobil, Phillips 66, Texaco, Chevron, Crown, and 76.l. Additionally, Empire has developed its own brand and image named Empire’s Fast Fuels. Headquartered in Dallas, TX, we currently distribute motor fuel product to gas stations in 29 states. From our modest beginning we have grown into a regional distribution powerhouse serving markets in the Mid-Atalantic, Southwest, Southeast and Midwest with continuing plans for further expansion.


Empire Petroleum is a privately held company focused on the wholesale distribution of motor fuels and various other distribution related services within the energy and real estate industries. We add value to our customers’ business endeavors through a variety of industry partnerships. Our strength derives from over 16 years of providing unparalleled service to our customers.

Empire Petroleum started in 1998 as a fuel distributor for Getty in the Washington, D.C. area, adding the Sunoco and BP brands in 2000 and the Marathon, Chevron, Texaco, Valero, and Gulf brands in 2010. In addition to our branded partners, Empire has its own unbranded flag, Empire’s Fast Fuels, under which we supply unbranded motor fuel products to independent operators.

Known for hands-on service and technological prowess, Empire puts our customers and dealers first. Empire Petroleum is well recognized by our current suppliers for our expertise and dedication to growing market presence and volume. Empire focuses on accelerating opportunities and service innovations for our valued dealers through an advanced, dealer-modeled platform that caters to our dealers’ needs.

Committed to excellence and customer satisfaction, Empire measures our success by the success of our dealers and customers. Empire also believes in corporate citizenship and good will, and strives to give back to the communities in which we work and our operators live.

Management Team

Empire’s management team brings extensive experience in fuel distribution, real estate law, real estate development and management, retail business investment and operations, and financial and investment analysis. Our managers’ potent mix of expertise and cumulative accomplishments positions Empire as a formidable leader in the fuel distribution industry.

Hank Heithaus
Chief Executive Officer

Hank Heithaus has extensive petroleum industry experience spanning 4 decades. Prior to joining Empire Hank was President of Murphy, USA, and held senior management positions at Sohio, which has since been acquired by BP. Hank has a bachelor’s degree in business administration from the University of Cincinnati, and an MBA from Xavier University.

David Potter

Chief Financial Officer

David Potter joins Empire after serving as Chief Financial Officer at Alon Brands, Inc., the largest 7-Eleven licensee in the U.S., operating over 300 c-stores in Texas and New Mexico. David has a bachelor’s degree in Accounting from the University of Central Oklahoma. He is a CPA and Certified Valuation Analyst.

Michael Diebus
Chief Operating Officer

Michael has over 20 years of experience in the industry. Earlier in his career, Michael held positions at Motiva and Star Enterprise/Texaco. Most recently, Michael was General Manager of The Wills Group – Potomac Energy Holdings, where he was responsible for business development, sales team training and marketing, real estate finance and development, forecasting, and territory startup & turnaround.

Travis E. Booth
Secretary / General Counsel

Mr. Travis Booth launched his career in 2005 practicing commercial real estate law in Montgomery County, Maryland prior to joining Empire Petroleum. Mr. Booth has represented some of the largest commercial landlords on the East Coast on all leasing matters ranging from simple lease agreement form projects to sophisticated negotiations on large mixed-use developments. Since joining Empire, Mr. Booth has served as General Counsel and is in charge of all legal matters, ranging from real estate issues to mergers and acquisitions to patent work.

David Rabe

Senior Vice President, Wholesale Operations

Dave has an extensive operational background and deep market sector knowledge. He provides direction and guidance to all dealer operations and uses his expertise to enhance the effective services and support that our independent operators have come to expect from Empire. Prior to Empire Dave served as the Manager, Global sales and Distributor Operations at Chevron. Dave has a bachelor’s degree in Civil Engineering, and an MBA form the University of Kentucky.